The Dollar Shave Club Story
From a small Venice, CA garage... to a larger garage. Still in Venice, CA.
Like many ideas, Dollar Shave Club was born from frustration. Co-founders Mike Dubin and Mark Levine met at a party and started discussing their mutual frustration with buying razors. Nothing new there. People had been complaining about razors for years -- the outrageous prices, the shave technology “breakthroughs” that nobody in their right mind actually needed, the painful shaves with a dull old blade, and that stupid plastic razor fortress in every store. Mike and Mark agreed that the shaving experience sucked, and they decided to try to fix it.
It started by figuring out what people actually want: a great shave without the overpriced shave tech or the inconvenience of trudging to the store. Their idea was as simple as it was revolutionary: a home delivery razor club. They partnered with one of the world’s leading razor manufacturers and, in July of 2011, Dollar Shave Club was born.
In the early days, Dollar Shave Club’s headquarters was Mike’s living room. In addition to his duties as CEO, Mike built the website, answered members’ emails, and packed all the boxes himself. But from these humble beginnings, the idea of a smarter way to shave started to spread. With the help of a breakthrough viral video and robust investment by top tier venture capitalists, Dollar Shave Club exploded with members.
Today, we continue to grow, both in members and offerings. To compliment our amazing razors, we developed a new alternative to shaving cream, Dr. Carver’s Easy Shave Butter, as well as our alcohol free after shave, Dr. Carver’s Post Shave Moisturizer. They’re made with best in class botanicals and natural extracts, ensuring our members a gentle, peaceful shave. And, of course, we introduced One Wipe Charlies, the peppermint-tingly buttwipes that will change your life forever.
As we look to the future, we’re dedicated to creating new and better products to help our members look, smell, and feel like a million bucks... without spending that. Get ready. The world’s bathrooms are about to get a whole lot cooler.