The Dollar Shave Club Story
From a small Venice, CA garage... to a larger garage. Still in Venice, CA.
Like many ideas, Dollar Shave Club was born out of frustration. Co-founders Mike Dubin and Mark Levine met at a party and started discussing their mutual frustration in buying razors. Nothing new here. People had been complaining about razors for years -- the outrageous prices, the shave technology “breakthroughs” that nobody actually needed, the painful shaves with a dull old blade, and the stupid plastic razor fortress in every store. Mike and Mark agreed that the shaving experience sucked so they decided to fix it.
It started by figuring out what people actually wanted: a great shave without the overpriced shave tech and the inconvenience of trudging to the store. Their idea was as simple as it was revolutionary: a club that delivered razors right to you. Partnering with one of the world’s leading razor manufacturers, Dollar Shave Club was born in July 2011.
In the early days, Dollar Shave Club’s was headquartered in Mike’s living room. In addition to his duties as CEO, Mike built the website, answered members’ emails, and packed all the boxes himself. Yet from these humble beginnings, the idea of a smarter way to shave started to spread. With the help of a breakthrough viral video and robust investment by top-tier venture capitalists, Dollar Shave Club exploded with members.
Today, we continue to grow, both in members and offerings. To complement our amazing razors, we developed a new alternative to shaving cream, Dr. Carver’s Easy Shave Butter, as well as our alcohol-free after-shave, Dr. Carver’s Post Shave Moisturizer. They’re made with natural botanicals and extracts, ensuring a gentle, peaceful shave. And, of course, we introduced One Wipe Charlies, the peppermint-tingly buttwipes that will change your life, forever.
As we look to the future, we’re dedicated to creating new and groundbreaking products to help our members look, smell, and feel like a million bucks... without having to spend it. Get ready. The world’s bathrooms are about to get a whole lot cooler.