While it’s always nice to squeeze a half-bottle of shower gel into your hand and work up a lather that would make an Ibiza foam party jealous, the truth is, most of us are using way too much of it. According to Dollar Shave Club’s resident product wiz Fadi Mourad, if you’re using a loofah or washcloth, you really only need a 10p-sized dollop of body wash for your entire body. If you’re using your hand, you’ll need slightly more—about the size of a £2 coin.
On the one hand, by doing this, you’ll save money on body wash, but on the other, you’ll be less able to reenact the final scenes from Ghostbusters, so it’s really all about your priorities.