We’ve known for some time that grooming habits are changing—your grandad, in fact, probably wouldn’t even recognise most of your bathroom routine. With more and more guys taking their grooming cues from YouTube rather than their dads, moisturiser has become far more mainstream for men, as reflected in a recent survey we conducted. 54% of the men we talked to told us that they use moisturiser on their faces at least somewhat regularly, with nearly a quarter stating that it’s a standard part of their daily routine.
When we asked about using moisturiser on their hands, the numbers were even higher, with nearly two thirds of respondents stating they used it at least once a week, and 28% saying they use it at least once a day.
This shouldn’t be even vaguely surprising, of course. While moisturiser used to be the province of moms and big sisters (or jokes about jars of bedside hand cream), it’s an essential part of keeping skin looking good, and as a guy, who doesn’t want to look good? Everything from sunlight to the bubbles in your shower gel can wreck your skin, so it just makes sense to do everything you can to protect it. If you want to be sure you’re using it right, here’s our handy guide to all the parts of your body you should be moisturising.