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Big Brands Should Fear the 'Dollar Shave Club' Effect The $13 billion shave industry is in a lather this week as the start-up is bursting through to the mainstream media with a viral video.
A David and Gillette Story Technology and a viral video are arming the tiny Dollar Shave Club for battle in the Razor Wars.
Riding the Momentum Created by a Cheeky Video CEO Michael Dubin speaks about making the transition from YouTube sensation to real business.