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The Video With the 'F---ing Great' ROI A hilarious - and economical - YouTube ad skyrocketed Dollar Shave Club to Internet fame.
Dollar Shave Club co-founder Michael Dubin had a smooth transition CEO Michael Dubin has turned his marketing prowess, comedic experience and dislike of high razor prices into a growing subscriber-based venture.
Underwear, soup, etc.: Subscription services abound Better get a bigger mailbox. Subscription services have become such a hot trend.
Dollar Shave Club The 4x Beauty products to love.
How a Dollar Shave Club's Ad Went Viral CEO Michael Dubin uses humor to attract attention and consumers.
3 Marketing Takeaways From Dollar Shave Club's F***ing Great Ad How Dollar Shave Club uses humor, social media, and authenticity to nick traditional shaving titans and connect with customers.
Big Brands Should Fear the 'Dollar Shave Club' Effect The $13 billion shave industry is in a lather this week as the start-up is bursting through to the mainstream media with a viral video.
A David and Gillette Story Technology and a viral video are arming the tiny Dollar Shave Club for battle in the Razor Wars.
Riding the Momentum Created by a Cheeky Video CEO Michael Dubin speaks about making the transition from YouTube sensation to real business.
Dollar Shave Club: Breaking The Razor Blade Monopoly Dollar Shave Club wants to save men everywhere from over-priced razors.